Starting your own home based business and entrepreneurial startup in today’s economy can be tough. But if you got enough courage to face the tides then you might stand a chance.
The first thing to do is devise a Business Plan. You should have a blueprint that can guide you and keep you on track every step of the way. Conduct research and gather enough information in the home based business that you want to start. Find the funds, don’t rule out your friends and family they might come in handy when the time comes. After figuring out how much capital you need, then that’s the time where you can decide and find ways on how you are going to raise some money.
The fear of asking friends for funds
Speaking from my own experience, I find working from home running a home based business can be more difficult than a full time job. The psychological stress a the risk factors I have to take can take a toll on me. Especially if borrowing money from relatives and friends, that anxious feeling that you might fail them, aside from yourself.
There is no perfect recipe for home based business success, you need to be brave enough to face every challenge that you encounter on the daily operations of the business. But every success stories I know comes from humble beginnings and a whole lot of passion.
Engage in a business working from home you are most passionate about and don’t settle for anything less. Because time might come that your will decide and your conviction will most probably get tested. You must love it even if you can foresee a future possibility of failure.
Learn from your failures and move on
Learn from life and your failure. You will never reap the fruit of your labor if you gave up easily on your first attempt. Don’t be close minded; open your mind to every possibilities. Everyday there is always opportunity that will keep knocking your door. Be open to new ideas and innovations. Sometimes the problems and the challenges that you encounter will pave a way for new opportunities.
Always think forward and never doubt yourself. You can never convince people to help and support you in making your home based business a success unless you believe in it fully yourself.
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A friend of my cousin keeps on bugging me on how to land a legit work from home job on the internet and being able to work from the comfort of her own home. I taught her the basics of online job hunting and how to sell herself to a number of online job markets. She was excited at first but after a couple of days she lost interest over a few rejections.
When I bumped into her after a few months I asked her how she is. She said she’s still having financial troubles, if only she could have a legit work from home job like mine. Working at home and being with my toddler at the same time. I told her she would never find a job unless she’ll go online and apply for jobs. It won’t magically appear in front of you in just a single zap of a wand. Your dream job is just waiting for you, however it is persistence that will get you there.
“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and will always solve the problems of the human race.” –Calvin Coolidge
So, if you think you have the right amount of talent, skills and persistence, you might try to consider the following legitimate online jobs which allow you to work from home:
1. Virtual Assistant
As a virtual assistant, your work is to assist a client to run his business for them while staying virtual. You can work as freelancer, be a full time employee in a company or own a virtual assistant business. You can be contracted for one project or it can be a continuing job as long as the employer is offering a legit work from home job opportunity.
2. Medical Transcriptionist
This is a demanding job and companies often require their applicants to have an experience or training from certain schools. Being a medical transcriptionist involves listening to a dictation from doctors and typing them word for word. There is a high demand for good medical transcriptionist however the challenge of the job lies on how well you understand medical terms, difficult accents and slur words.
3. Tech support specialist
This is considered as one of the top three “best-bet work-at-home jobs” by the Naked Truth About Making Money at Home. Call centers have been hiring technical support specialists to work at home. The demand for computer support specialists were increasing rapidly faster compared to any other occupations which is expected to rise by 18 percent from 2010 to 2020, this is according to the Occupational Outlook Handbook.
4. Travel Agent
Operating a home-based travel agency is a lucrative business venture according to Tom Ogg the founder of HomeBased TravelAgent.com. The industry is growing massively with travel agents working from home earning $100,000 or more a year. “A solid business concept and plan focused on profitability will take you a long way to achieving your monetary goals”, says Ogg on this legit work from home job opportunity.
5. Franchise Owner
For an initial investment, franchises may offer a ready-made business with brand awareness, a system and a territory, says Leslie Truex, founder of the website WorkAtHomeSuccess.com. She advises considering businesses that target the over-50 crowd or the self-employed, involve health and wellness, relate to the “green” movement, or involve electronic or online devices (i.e., accessories, applications).
So there you have it. Legit work from home jobs do exist. But as always, you need to be prepared to work hard and put in the hours, even if you can do it from the comfort of your own home.
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The office environment can be difficult place to navigate for introverts. When you are more inspired and productive in solitude and in quiet environments than dealing with other people all day can be very tiring. It is also more stressful when you have an extrovert boss and/or colleagues, which can make you feel like an outcast on company gatherings and meetings. It’s no wonder so many introverts are attracted to working from home and starting their own home based business that allows them to work to their strengths.
When you’re an introvert it’s easy to assume that you must conform to the extrovert standard in order to be successful. But there are actually a lot of famous celebrities, leaders, and CEOs who claim to be introverts. This includes Steve Wozniak, Bill Gates, Warren Buffet and Marissa Mayer.
So rather than treat introversion as a weakness, or masquerading as an extrovert, it’s better to build on the abilities it provides you with, According to Susan Cain, the author of “Quiet: The Power of Introverts in a World That Can’t Stop Talking”, rather than smothering their true personalities, introverts can learn to embrace their natural strengths and quiet gifts.
Here are easy to follow tips for introverts to shine at work.
Embrace your thoughtful side
Introverts analyze a lot. They prefer to sit in the corner of the conference room and monopolize their thoughts before forming their own opinions. When they are asked to voice out their standpoint they can give a well balance perspective.
Play to your strengths
Most introverts are creative because of their inclination to work in solitude and with a lot of focus, which aids their creative process. Writers and bloggers are mostly introverts and they excel in their crafts in a more secluded environment.
Stay calm and carry on
Introverts are good at hiding their emotions. They are not easily swayed with office chaos, they maintain their composure even when at odds. Their co workers will perceived them as strong and dependable whenever unexpected situations arise.
Honor your need for alone time
Introverts are likely to feel overwhelmed and ultimately burned out if he or she is dealing with constant environmental stimulants and digital distractions. Taking breaks often are one way to maintain their productivity and positive well-being at work.
Build meaningful connections
Most introverts dread attending networking events and would rather stay at home and watch their favorite movie or read a good book. But sometimes we have to get out there and let people know that we exist and we are passionate about what we do. Comparing yourself to your extrovert co worker won’t do any good, so it’s better to focus your attention on making new and meaningful connections.
If you already work from home running a home based business then you are already in the perfect environment for working to your strengths as an introvert. If you’ve yet to make the jump from the corporate world, then consider how you can use these five attributes to your advantage and able to be successful in an extrovert’s world.
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People who become successful entrepreneurs and home based business owners are a special breed. They tend to think differently than most. Firstly, they place a lot of confidence in their own decision making. They also assess problems objectively and have a knack of finding the best solution based on facts, rather than opinions or emotions. If this way of thinking isn’t something that comes natural to you then it is possible to rewire your brain to adopt a success driven entrepreneurial mindset with practice and dedication.
Here are 6 ways that you can improve your mental processes that will help you when working remote from home to be more successful:
Challenges are opportunities
Entrepreneurs are often bombarded with unpredictable challenges. Managing these challenges successfully is what defines whether as entrepreneur is going to be successful. Treat every challenge as an opportunity to grow by trying new approaches and strategies.
Many challenges act as a catalyst that will unlock unexpected opportunities. However, a wise entrepreneur will also anticipate changes, roadblocks and accept the degree of risks that can only happen by overcoming the fear of failure. They can then use challenges to their advantage.
Consider competitors as research subjects
It’s a competitive world out there online. It’s a free market and everyone has the right to try running their own online business. Instead of stressing out and viewing them as a threat, why not study what your competition is doing to makes their business successful and what mistakes they are making you can avoid.
Even the world’s greatest athletes, businessmen and the multi-million dollar billionaires in Silicon Valley all look up to their competitors either to take inspiration or to study their routine and strategies. So no matter what kind of business you are in, you can always learn from your competitors.
Perfection is the enemy of progress
Being a perfectionist might seem like the right attitude to have, but take it too far and it can hold back your home based business. In business being able to make a decision under time constraints is crucial. But if you are a perfectionist it can take you longer to decide and you may waste too much time on decision making rather than completing a single task. Perfectionists are typically detail oriented and can end up spending more on tasks or making decisions than necessary, not realizing that they are missing out on important opportunities.
Perfectionists also have a hard time admitting that they needed help. They always want to show people that they have all the answers. But in business it is not about having all the answers but being able to make effective ones quickly.
Everything requires effort
Anyone can launch a home based business, but few are resilient enough to handle the pressure and the demands that come with it. A lot of young entrepreneurs leave their jobs and nice offices to start an online business working remotely and find out later that they are working more hours but making only half of the salary that they used to make. While being able to follow your passion in life is fulfilling and rewarding, those benefits can come a long way down the line.
You need to be aware that everything requires an effort, and success doesn’t come overnight. You will never find the gold pot at the end of the rainbow unless you make it through the storm. Stop looking for shortcuts and put enough effort on every opportunity that will come along.
Mistakes are healthy
We are raised to view mistakes as bad or wrong. We go to school and are taught that a mistake is the worst thing we can make. But without mistakes we can never learn. Making a mistake is the best education every child could ever have. Everyone is not born perfect, not a single person is born and instantly play a guitar or a flute without practicing. They gradually learn by making a lot of mistakes, and it is healthy and normal.
So when launching a home based business, challenge yourself to move out from your comfort zone and accept that you will make mistakes along the way. Embrace it. Don’t be ashamed that people will laugh at you or think that you are stupid. Take risks and learn from your mistakes.
There is no magic
Most successful home based business owners are dreamers. In business, entrepreneurs encourage their people to think, day dream, imagine and create. However, you also need to focus on what you need to do to make these dreams a reality. Do not wait for a miracle to happen. A great idea is futile if you don’t know how to convey it to your peers and make the necessary effort to bring it to fruition.
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Starting a business working from home and turning it into a multi-million dollar enterprise can seem like a pipe dream. The perception is that you have to be very lucky in life or inherit a fortune for it to be possible. But the fact is that creating a million dollar business from scratch is perfectly possible; one way many people have built million dollar enterprises is by starting a commercial office cleaning business.
Whatever’s happening in the economy, the fact is that offices and commercial buildings need to be cleaned. What’s more, they need to be cleaned regularly – and there are a lot of them. This makes an office cleaning business recession proof and one of the most lucrative service businesses out there. The US Department of Labour has reported that office cleaning businesses provide more jobs than any other area of employment, while in the UK office cleaning enterprises provide jobs for nearly 1 in 60 people and the industry is worth $15bn to the UK economy.
So the figures speaking for themselves – starting an office cleaning business from home offers enormous potential for those with an entrepreneurial spirit that don’t mind rolling up their sleeves and, literally, getting their hands dirty.
The benefits of starting an office cleaning company
There are many reasons why starting an office cleaning business could be a real money maker:
Minimal startup costs – To get started, all you need is a hoover, a bucket and some cloths and detergents. The only upgrade you’d need to consider is printing some uniforms with your logo and getting a larger van.
Office cleaning businesses can earn $1000s per week – To give you some ballpark figures, an insurance company will pay $1995 per month, a car dealership $848 every two weeks and a doctor’s office $309 every two weeks. So your potential earnings jump dramatically with each new client.
You can run your commercial cleaning enterprise part time – Office cleaning normally takes place outside of normal office hours. This means you have the daytime to continue with your normal job and can then earn an extra income cleaning offices for a few hours each evening.
Office cleaning businesses are paid for on contract basis – Unlike residential cleaning jobs, which pay hourly, commercial businesses will want to agree a contract and a set rate for cleaning their premises each evening. This means that you earn a guaranteed income each month, for as long as the contract lasts, and the quicker you can complete jobs the higher your earning potential rises.
Your overheads are near non-existent – Without rent to pay or running costs, you can run your office cleaning business on a shoestring. You can also grow or reduce your staff numbers to suit demands and the number of contracts you have.
No training required – Office cleaning might not be the most cerebrally stimulating of occupations, but the advantage of this is you don’t need any special training or qualifications to get started. All you need to be is a perfectionist, a hard worker and to have the entrepreneurial drive to find clients, agree contracts and make your office cleaning business a success.
The steps to take to start an office cleaning business
There are two ways of launching a business cleaning offices and other commercial buildings:
1) Join a franchise – Popular office cleaning franchises will do all the marketing and advertising for you. So you don’t need to worry about finding clients. All you need to do is turn up to complete the job. The advantage is you have a ready-to-run office cleaning business you can jump straight into. The drawback is you have to pay a large upfront fee to join the franchise and you might also have to pay a monthly fee, taking a large chunk out of your profits
2) Start your own office cleaning business – If you have an entrepreneurial spirit then the risks and rewards of starting your own commercial cleaning business will sound more appealing. You will have to do all your own marketing to find clients, along with take on the responsibility of hiring staff, managing contracts and growing your business. The upside is that you have more freedom to grow your business and the earning potential is huge.
As you might have gathered, the toughest part of starting an office cleaning business is going to be finding clients and agreeing contracts. This can be a complicated and intimidating process when getting started. Rather simply knock door to door, as you would with a home cleaning business, you need to know how to approach businesses, how to price your services and how to assemble a professional written contract that gives you legal protection and the assurances that you’ll be paid.
Get all the marketing letters and documents you need in one office cleaning startup kit
Thankfully, the difficult part of getting clients and agreeing contracts has all been taken care of for you. Sam Rodman is the owner of Edison Office Cleaning, a business he started from scratch over 20 years ago with just a vacuum and a spray bottle. He now earns $54,000 a year in commercial cleaning working part time.
Rodman once helped an unemployed friend of his to launch an office cleaning business, which they grew to an annual salary of $400,000 in just three years. He has now collected together all the information he supplied to his friend in an Office Cleaning Business Startup Kit. It contains everything you need to know on how to start an office cleaning business from scratch and how to grow it into a multi-million dollar enterprise.
The Office Cleaning Business Startup Kit includes professionally written and proven sales letters for pitching to businesses. You get the introductory letter to make businesses aware of your services, along with two follow up letters. This means that rather than spend a fortune on leafleting or advertising in the local paper, all you need to do is send the series of sales letters to businesses in your area to generate leads and enquiries.
What’s more, the Office Cleaning Business Startup Kit also includes a cost generator for calculating how much to charge per job. Most importantly, it also includes a professional service agreement for arranging service contracts with businesses, which has been revised and proven to be effective for over 15 years.
Along with all the professional documents you require to promote your business and agree contracts, Rodman also provides information on how to run an office cleaning business based on over two decades of experience. This includes how to get started on little or no money, how to finish each job quicker and to maximise your earning potential. In fact, it covers everything you’d receive from a franchised cleaning services company but without having to pay $1000s or a percentage of your profits each month in return.
So if you’re considering joining the many millionaires who built their fortunes in the lucrative world of office cleaning, why not check out Sam Rodman’s Office Cleaning Business Startup Kit. It provides you with all the documents you need for securing clients and how to grow from a home based business into a multi-million enterprise.
Disclaimer – the links in this article to Sam Rodman’s Office Cleaning Business Kit are affiliate links. However, Rodman will buy the kit back from you if you haven’t started making a profit within 60 days. So why not check it out to see if this is the right startup business opportunity for you. If not, you can just ask for a refund.
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The short answer to this article’s topic is NO. Not unless you are prepared to fill out surveys around the clock, all day, every day. And even then you might struggle to pay the rent and live off more than a diet of tinned beans.
The internet is flooded with websites claiming you can earn $100s or $1000s a week with just a couple of hours work a day doing work from home, and ‘online surveys’ is an area where these websites are rife. You should always be suspicious of any website that asks for money before revealing exactly how you can earn the income they claim.
It won’t make you rich. But online surveys can be a fun work home way of earning small rewards
However, there are plenty of legitimate online survey websites out there which don’t ask for a ‘fee’ to join. Many people enjoy sharing their opinions and answering questions, and earning small rewards as a result. These sites will often pay you in points which you can then exchange for gifts, money and vouchers for reputable retailers like Amazon.
One proviso is you often have to earn a certain number of points before the survey company will payout. So it’s worth checking the small print before you start doing work from home hammering out survey answers.
In summary, if you have spare time and would like to spend it productively, then online surveys are worth a look. Just don’t be fooled into thinking you will be able to work from home and earn $100s doing them unless you are prepared to put in some serious hours.
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The nature of the workplace is changing. No longer is work constrained to sitting in an office from 9am-5pm, 5 days a week. Now, many employees are opting and campaigning for the opportunity to do remote work from home.
This presents both advantages and disadvantages for employers of remote workers:
Advantages of hiring remote workers
Improved retention – Enabling employees to work from home a couple of days a week will ensure you don’t lose them if, for example, they become a parent. If you allow them to work flexible hours then they will be more likely to continue working, rather than quitting altogether.
Wider pool of applicants – You can pick from remote workers from literally all over the world. This enables you to gain the cost savings of employing remote workers in countries with low living costs and lower salaries. You can also employ remote workers with specific skills, rather than settle for those in your local area.
Productivity gains – Without the gossip and distractions that naturally occur in an office environment, you’ll find that remote workers are more focused, can work flexible hours and can turnaround work fast. Without the daily commute eating into their day, remote workers will also have more time to dedicate to getting tasks completed.
More motivated staff – When pay is linked to performance of a specific task, rather than the hours spent at their desk, you’ll find that remote workers can be more motivated to turn in high quality work on time, every time.
Savings on office space, equipment and salaries – The ability to hire staff doing remote work from home means you don’t need to find extra desk space or computers whenever you need to increase the size of your team. You also need only pay them for the work completed, rather than an ongoing salary.
Disadvantages of hiring remote workers
Management – It can be difficult to manage internet employees and monitor their performance when you can’t physically see them or talk to them at their desks. If employing remote workers long-term, you could consider using employee monitoring software. Another option is to use Instant Messenger software to mirror the conversations you’d have face to face.
Skills and training – Training can be done remotely but is tricky to do as effectively as in a live group environment, which encourages collaboration between employees. Instead, you can try running webinars and video conferences to run training sessions.
Collaboration – You might think it’s harder for remote workers to collaborate on projects when they’re dispersed in home offices potential 100s of miles apart. However, tools like instant messenger, Skype and video conferencing solutions can be used to develop an effective remote worker collaboration strategy.
Higher telecoms costs – If you are trying to manage your remote workers through mobile phones then the costs of calls can mount up. Again, this problem can be solved with instant messenger and Skype, which both enable communication to be done for free.
Remote working is a pervasive change in the nature of how people work. It’s here to stay. Managing internet employees has its challenges but it can also bring many benefits, such as reduced costs, improved productivity and greater flexibility.
The key to managing remote workers effectively is to take advantage of the web based collaboration tools that are available to ensure everyone is working productively and are on the same page.
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Do you have quick fingers? Can you hammer out mountains of words on the keyboard, quickly and accurately? If so, you might want to start a business doing general transcription work from home. You can choose when to work, for how many hours and gain all the lifestyle benefits of running a home based business.
What’s more, for general transcription work, you don’t need any official qualifications. All you need to get started is a PC, an internet connection, a pair of headphones and a strong work ethic.
Who needs transcription work?
A lot of people assume that transcription work means medical transcriptions. But these days all sorts of businesses are in need of people to convert audio files into written documents. This includes businesses that want meetings transcribed, internet marketers to transcribe webinars, podcasters to create accompanying transcripts, insurance companies and more. In fact, the market for people wishing to do transcription work from home is huge.
What’s more, in the general transcription field you don’t need to understand medical or legal terminology to get started. All you need is a quick typing speed (which you can learn to improve, if it isn’t quick enough already) and a willingness to work hard for your clients.
How can I launch a home based transcription business?
As mentioned, you don’t need any official qualifications or special equipment to get started. So you can launch a home based business providing transcription services almost immediately. But the catch, as always when launching a new enterprise, is going to be finding clients that can provide you with regular work and avoiding the risks that can sink your business.
A quick search on Google will reveal a number of freelance bidding websites and transcription agencies that hire audio transcribers working from home. While they advertise plenty of jobs, the problem is that you’re going to be competing with 100s of other transcribers from across the country, and maybe even abroad. So your job proposals and marketing will need to be top notch if you want to get picked.
What’s more, simply mail bombing your resume to as many agencies and transcribing job websites you can find isn’t going to cut it. You also need to know how to pitch for work, how to provide a contract that protects you from unscrupulous employers and how much to charge.
Give your transcription business a running start
Leva Duell is a transcribing veteran, having run her transcription business from home for over 15 years. She’s more than aware of the pitfalls to avoid and how to cope with the challenges that can force many aspiring transcribers to give up before they’ve even finished their first paying gig.
Thankfully, she’s collected together all her knowledge into her ‘General Transcription Business in a Box’.
This start-up kit provides all the information, marketing material and documents you need to get your home based transcription business off and running.
Her transcription business starter kit includes:
- An insider step-by-step guide to getting started
- Samples of verbatim, edited and intelligent verbatim transcription work
- A guide on how to transcribe quickly and accurately, including all the tricks and time saving tactics gained over a 15 year career in transcribing
- Promotional materials to send to agencies and employers, including prewritten promotional letters, promotional postcards and business cards
- Information on how to get high quality transcription software for free (and legally!)
- Little known secrets for getting clients
- A client agreement and contractor agreement to gain legal protection
- How to estimate projects and how to get pricing right, where you get a fair rate and you don’t scare off the client
- How to apply for transcription jobs even when you don’t have any experience
- How to generate repeat business and referrals once you’ve found clients
- How to increase your typing speed, and consequently your income
So as you can see, everything you need to know is covered in Leva Duell’s step-by-step course on starting a transcription business from home. The information it provides will ensure that you avoid the risks when just getting started, such as knowing what to charge, submitting a legally protective contract and the marketing material you’ll need to acquire clients.
What’s more, the business startup kit is supplied with a two month guarantee. So if you find it doesn’t help you to launch a profitable transcription business from home then you can simply ask for your money back and look for home based job opportunities elsewhere.
Disclaimer – the links in this article to Leva Duelll’s ‘General Transcription Business in a Box’ are affiliate links. However, on the site you can signup for a free weekly newsletter which tells you how to avoid transcription job scams and provides advice on how to start and run your business. So her site’s worth checking out for the newsletter alone if doing transcription work from home interest you.
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While times are tough, people are watching their dollars and hunting for bargains online. This makes it the perfect time to start a work from home business selling products you create yourself or can buy cheaply for a healthy profit.
If you are artistically inclined, why not try creating a designer brand of your own (as my sister is doing)? You could create designer mugs, birthday cards or T-shirts to sell to people who like something unique and different to mass produced items.
It’s relatively cheap to get items printed with your designs or you can buy equipment so you can work from home printing them yourself. A fantastic way of giving your self designed items that extra special touch of exclusivity is to limit each design to a batch of 100. You should then mark every item with its batch number and create a certificate confirming its uniqueness. Creating a story behind your designs is also a very effective marketing tactic.
If you’re planning on selling people’s unwanted items, then charity shops and yard sales are a great place to look. In particular, look out for designer clothes that are still in good condition which you can sell to label conscious fashionistas.
Other items that can sell well (in my experience) are old board games and video games (particularly if the boxes are in good condition). In fact, I made over $1000 selling old games, clothes and other items when moving house.
You have two main options for your work at home job selling online:
1) Sell on eBay
This gives you access to a massive potential market. The best advice is to always start your auctions low to attract bids in the hopes that a bidding war ensues and pushes prices up. You should also write honest descriptions and deal with complaints politely so you can build a trustworthy reputation and attract plenty of bidders.
The big drawback of eBay is that it’s difficult to charge a premium for products on a website that is seen as a glorified car boot sale. You also have to pay eBay every time you list.
2) Create a website of your own
This might be a better option if you want to sell unique items you’ve created yourself or have a niche market. Creating your own website enables you to brand it and create a selling environment that enables you to charge a higher price. The drawback is that it can take a while to build traffic to your website, through the search engines, social media and forums. But if you’re passionate about the items you’re selling, then starting a blog is an effective and enjoyable way of growing search engine traffic.
Doing work from home selling on auction sites and your own site can earn you a very profitable income. It takes a lot of work though, finding items, listing them, packaging them and dealing with customers. But many people have found it to be an excellent way to work on the net from home.
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Sadly, where there is human need or desperation scam merchants are only too quick to step in with the promise of a miracle cure.
Being able to work from home and earn an income doing work on the internet is a dream for millions. Whether it’s someone who’s just been layed off, a mom wishing to earn extra money for childcare or someone who’s left college to discover there are no jobs, there’s no shortage of people desperate to earn the millions from ‘push button strategies’ that earn $100s every day while you sleep.
Unfortunately, there are no end of scams online, only too happy to take people’s money in exchange for a poorly produced eBook and a bunch of videos, and then leaving you to try and put an online business together. Here is a video highlighting why you should be wary about some of the internet marketing courses you hear about and question whether they are just snake oil salesmen in disguise:
You can read more about this video and the online reaction from both the internet marketing community and the media here.
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